The Reason Behind The Expensive Price Of Whole Foods Market :
On the other hand, Whole Foods was experiencing rapid growth and popularity. It uses simple but effective strategies to enhance its growth.
Specialties Of Fresh Markets :
The market stores are filled with unusual fruits like purple cauliflower, jackfruit, etc. Apart from that, they keep olive oil and vinegar that one can use to refill their bottles. The ambiance of the store is set with dim lights and classical music. There are ready-made meal sections such as the butcher section, dairy section, or large fresh collection of fruits from where one can choose anything to eat. The store targets upper and middle-class families, who can choose from the large collection of fruits and local organic foods.
Specialties Of Whole Foods :
The Reason Why Whole Foods Is Cheaper Than Fresh Market :
How The Fresh Market Has Lost Its Mark In The Market :
In both supply and demand, Whole Food is in an advanced stage than Fresh Market. Whereas Fresh market has closed almost 15 stores in 9 states in 2018 because of the underperformance in both sales and profits. The organizational analysis of the company has led to the decision of closing many branches because of its inability to compete with other companies. They were trying to focus on profitable areas only.
Comparison Of Qualities Between Two Companies :
Although the product qualities of Whole Foods Market are similar to the Fresh Market, Whole foods maintain a specific standard of ingredient which does not include any artificial preservatives or ingredients. But the Fresh Market does not possess any such standard. Whole Foods chains have maintained an animal welfare policy but the Fresh Market does not have any such policy. Whole Foods Market has larger stores and higher standards in comparison to Fresh Market. Thus the customer can get better quality products faster and they remain on the shelf for a short period. The products of Whole Foods are fresher, the ambiance is welcoming and cleaner. Whole Foods Market is single-handedly maintaining its status for Forty years. Whole Foods Market has offered a large selection of options. They even offer family get-together places. They maintain some strict policies and put restrictions on some particular ingredients before adding them to foods. The fresh market sells $1. 7billion per year, while Whole Market sells $16 billion.
